Born Berlin in 2020, Astrosyad Qing (Astrosyad Qing) is a brand dedicated to becoming a pioneer in sustainable lifestyles, born from the intersection of Eastern European starry sky culture and Eastern philosophy. The name "Astros" symbolizes the stars in the universe and implies the exploration of infinite possibilities. "Yadi Qing" is derived from the Chinese characters "Yadi" (a homophone for "Adam," symbolizing the origin of life) and "Qing" (youth and ecology), conveying its mission of "protecting the Earth from the source."

brand originated in Berlin and incorporates Middle Eastern elements. With users now seeking to shift to the Middle East, the brand needed to replace its origins and related cultural elements. The Middle East boasts a rich culture encompassing history, deserts, the stars, and craftsmanship, which can be tapped into to reshape the brand's story.